The attack on an individual’s creativity was done our one of the most creative fun and learning session of ours entitled as Art Attack. Exploration and enhancement of ones creativity was our objective of this session which was held on 23rd August 08 in the Conference Room of Academy of Fine arts. The workshop was conducted by an eminent advertising professional who has many years of experience in advertising, also a cartoonist, theatre practioner and script writer Mr. Arthur Cardozo.
It aimed at giving an insight into creative conceptualization in terms of acquiring the Big Idea and Perceiving and Associating with the same.
It was a brainstorming and an interactive workshop where the students had to be participative and discover the creative potential within them. The first exercise involved closing ones eyes and to give a description as what they were viewing. Numerous interesting answers were given by the participants. The next task was to make an interesting advertisement on a face cream.
Certain interesting international advertisements were showcased for the participants to generate more creative ideas within them.
The ambience reached its peak when Arthur organized a small contest for the participants. They were given a task to make a poster on promoting literacy in India. Participants were divided into groups of nine. Participants got a chance to showcase their talent within a stipulated time. Some very interesting posters were submitted. Two groups were declared as winners.
Mr. A.D.Singh, Centre Head, Arena Animation Chowringhee stressed upon the role of moving from the tool based(software) training towards concepts training(design concepts, visualization, pre production)while pointing towards the role of the Faculty Members as Mentors, to help students recognize their inherent talents, and motivate them to bring their talent in front with proper application. In the closing ceremony, awards have been handed over to the students who have achieved excellence in Academics. Mr singh also pointed out that we wanted Arena Chowringhee students to be ‘Designers’ and not ‘Tailors’. The Arenite of the Month was Ayush Agarwal and Best Academic Performer Award went to Debaleena Dutta. Special Awards for outstanding participation was given to Alokananda Basu and a Special Award for excellence in 2D storyboarding was given to Sujay Dubey.
It aimed at giving an insight into creative conceptualization in terms of acquiring the Big Idea and Perceiving and Associating with the same.
It was a brainstorming and an interactive workshop where the students had to be participative and discover the creative potential within them. The first exercise involved closing ones eyes and to give a description as what they were viewing. Numerous interesting answers were given by the participants. The next task was to make an interesting advertisement on a face cream.
Certain interesting international advertisements were showcased for the participants to generate more creative ideas within them.
The ambience reached its peak when Arthur organized a small contest for the participants. They were given a task to make a poster on promoting literacy in India. Participants were divided into groups of nine. Participants got a chance to showcase their talent within a stipulated time. Some very interesting posters were submitted. Two groups were declared as winners.
Mr. A.D.Singh, Centre Head, Arena Animation Chowringhee stressed upon the role of moving from the tool based(software) training towards concepts training(design concepts, visualization, pre production)while pointing towards the role of the Faculty Members as Mentors, to help students recognize their inherent talents, and motivate them to bring their talent in front with proper application. In the closing ceremony, awards have been handed over to the students who have achieved excellence in Academics. Mr singh also pointed out that we wanted Arena Chowringhee students to be ‘Designers’ and not ‘Tailors’. The Arenite of the Month was Ayush Agarwal and Best Academic Performer Award went to Debaleena Dutta. Special Awards for outstanding participation was given to Alokananda Basu and a Special Award for excellence in 2D storyboarding was given to Sujay Dubey.
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