Arena Animation - Chowringhee

Interface Awards was held on 13th Nov ’10, presented by Arena Chowringhee.

2010-11-19T05:25:00.000-08:00

This year 2010 was the most extravagance year for showcasing the best performance by the students of Arena Animation Chowringhee at Vidya mandir on 13 november in the presence of students, their family and team members of Arena chowringhee.

This year we had our centre director Mr.H.S. Azad on the stage speaking about the establishment of this institution . How by every brick to brick construction had been made this arena chowringhee the best voted animation centre in the eastern zone for the last 12 years . He spoke about the hard work involved behind this whole scenario for upbringing of this institution and the whole trade also included the priceless effort of Mr. A.D. Singh who has given his life’s 12 years to make it stand.

Mr A.D. Singh , our centre head of chowringee also spoke a few words that how his enthusiasm grows with success of every student. He really cherished the moment when Mr. Rizwanur Rahman used to be the part of this institution, but even now the whole team of chowringhee and the devoted students do keep him alive in their thoughts.

The evening’s atmosphere lighted up with the performance of the students dance on classical numbers and heart throbbing melodious songs of Rabindranath Tagore and enthusiastically it was enjoyed by the over all audience.

This year we had several awards to bring up the gusto of our students and again they proved themselves to be the best by bagging all the awards in almost all categories. This year we had best 2D illustration , best 3D illustration with character design of the epics of Mahabharata. Then it was followed by the award for the best Comics where the students gave in there passion for work to bring out the real effect of hardwork with a little spice of their creativity. This year also the most awaited award was our Mr. and Ms. Arena 2010, where all the students where pounding on their heart to know the results of achiever and which finally came out with a thrill.
The show continued to very whelming with dance performers who gave it a new twist. This time Arena Chowringhee presented a mixer of the western mode and eastern earnest of the dance performances , where all the students have given their months of efforts to make it a big success. Eventually the evening came in with more surprises comprising of a drama which made the audience laugh their heart out.
Then it was the time for our eminent faculties to come up on the stage for their hard work in upbringing the institute. It was rather followed by our administration department and the coworkers on the floor.

The magical night comes to an end with a earnest thanks giving to our chief guest, Ms Rupanjana Mitra and the parents who drastically proved to be the real people to be privileged for this immemorable smaching night. We also imparted our special thanks to our jury and co sponsors - Keventer Agro, Frooti, Metro Diary, Animation Express, Official Radio Partner Power 107.8 F.M, Platinum Sponsor Glaamour, LG, GD Group, Printdesk, Millenium constructions, Chabria, Hi Tech engineers. We warm heartedly imparted our special token of thanks to Mr. H.S. Azad and Mr. A.D. Singh to put up the beautiful night with the excellent shows. This thing again showed the efficiency of the students and team members regarding the togetherness and jeal to prove this arena chowringhee to be the best voted centre of the Eastern India. The night mop up with a sublime eagerness and promise to be back again with a blast to create a new bench mark.

‘ARTHUR’S ADDA’ – THINKING OUT OF THE BOX WORKSHOP @ ARENA ANIMATION CHOWRINGHEE

2010-08-02T23:51:00.000-07:00

Graphic design & advertisement can also be termed as a blend of artistic and professional disciplines that focuses on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. The workshop named ‘Arthur’s Adda’ was held on 24th July 2010 by the famous advertising professional & workshop Guru- Mr. Arthur Cardozo and Mr. Subrata Bhowmick- who has been working as an Art Director for the past 35 years in this field .

A huge number of students gathered here to participate in the interactive workshop which focused on brainstorming the students. To become a good advertising professional one needs to develop his creativity level, idea generating skill, innovative thinking, the way to represent himself, sell that particular brand, hard work, personal commitment and at last but not the least a good team worker.

Mr. Cardozo got the students involved a few exercises which aimed at developing the creativity of the students.

In the first process, everyone present in that seminar were asked to think about ideas regarding ads. Participants came up with various concepts as well as ideas of ads.

Then the second process involved of creating a personalized logo of each student. Students were asked to make the logo of the first letter of their name. Students got very innovative designs and we got some impressive output from them.

Arthur also described that creativity can not be defined in a single word. It is totally depends on one’s perception. A few phases are involved in making an ad. These are –

Idea generation – an initial way to communicate in different thinking.
Execution – To elaborate the idea in a transparent way.
Promotion – To launch those ideas through media.

Arthur showed a few international ads to the students which were a blend of some extraordinary concepts. Students were extremely excited to watch all of them and came up with some various questions.After that he gave home work to each student i.e. to make the logo of ‘ANMOL’ from their own creative ideas. Students were asked to send that work within a week.

After this fabulous session of Arthur, Mr. Bhowmick came up with a few awesome concepts regarding advertisements. He emphasized on the various topics of ads and students got some valuable ads to observe.

The session concluded with the prize distribution for the ‘Arenite of the Month’ and the ‘Academic performer of the month’. The ‘Arenite of the Month’ for June ’10 was bagged by Mr. Utpal Nandi. The ‘Academic performer of the Month’ for June ’10 was awarded to Pallabi Nandi. The closing speech was elated by Mr. A. D Singh, our Centre Head, during which he emphasized on participation in contests without thinking about the outcome. According to him, participation makes an individual judge his own standard of work and gives a scope to an individual to improve his work.

CHARACTER ANIMATION IN FLASH

2010-05-03T04:20:00.000-07:00

Animation can be created by using many different mediums. One of the most common and popularly used medium is creating an animation using Flash. To enhance student’s knowledge and to make the students well versed with the current market needs Arena Animation Chowringhee organized a three day workshop on Character Animation in Flash from 26th April to 29th April ’10 at Arena Chowringheee.

This workshop was conducted by a very famous personality from the animation industry named Mr. Santosh Sawant currently working as Creative Director with Phoebus Media Pvt. Ltd.

There were 20 students who participated in this workshop. This was done by organizing a test for all students where they had to create a character in flash and out of which only best twenty were selected.

The workshop aimed at explaining the students the process of animation in Flash. They were also given not only theoretical knowledge but also had to go through a lot of brainstorming sessions.

Day 1
The first day Mr. Sawant gave an introduction to the students as to how to create an animation in Flash and explaining the animation principles to them. He also explained as to how it could be used in a commercial way and what the future prospects are.

Day 2
This day students were given assignments on walk cycles and run cycles. Students were very enthusiastic while working on these assignments. Everyone had to create a walk cycle for their character in Flash. This was done to give practical knowledge to the students about what they had learnt on the first day.

Day 3
These day students had to create a story board for a short film that the students would be making. There were five groups each group consisting of 4 students in a group. The storyboard was planned for the film which would be finally executed in Flash.

Finally after the completion of the workshop the students had created a Generic Model in Flash.

We got a tremendous response from the students. They participated in the workshop with immense enthusiasm and zeal. Students created the storyboard and now are on the process of creation of a short film in Flash.

Adobe Flash on Mobile Devices

2010-03-08T01:46:00.000-08:00

Arena Animation Chowringhee had organized a workshop on Flash Mobile Technology by an eminent person Mr. Rajdeep Rath on 6th March 2010. Mr. Rath is the Group Manager of Adobe Flash Lite Community for the Eastern Zone, with a work experience of more than 5 years as Senior Flash Programmer with reputed organization.

The subject was "Flash Platform on Mobile Devices". This was also his the first Flash Platform seminar in Kolkata covering the various aspects of Flash, including the Flash mobile platform. The 2 Hours free seminar, consisted of :

o Introduction to Flash Platform

o A brief history to "How and why Flash made it this far - smart vector graphics"

o A treat for the eyes - "Augmented Reality demostration from ge.ecomagination.com"

o About the Open Screen Project

1. Videos from Vimeo.com

2. Adobe's commitment to mobile market

3. The Open Screen Project partners

o Flash Player Runtime - (Flash Lite and Flash Player 10.1)

o Introduction to Adobe Device Central

o Hands-on building simple mobile content in Adobe Flash Cs3 on Adobe Device Central.

o Demos of pre-built Flash Lite content (wallpaper,screensaver,game)

o Awareness of existing market of Flash Lite.

o About Flash Lite supported phones in the market.

o Flash Player 10.1 - Desktop to mobile transition.

o Videos From various sources on Flash content:

o Flash Player 10.1 on Nexus one.

o Flash Player 10.1 and Motorola.

o 3D on mobile platform and Flash Player 10.1.

o Beating the barriers - Flash on iPhone and iPad.

o A wrap up with brief on Flex and AIR and how they will be participants in the Flash mobile revolution.

o A Demo of the "Flex Store" application.

The workshop was attended by most of the students. The students were full of enthusiasm and they infact learnt a great deal from this workshop. Students had requested for some more workshops of these kind.

Character Design and Concept Art

2010-03-02T21:35:00.000-08:00

Arena Animation Chowringhee took a step forward towards giving their students an idea as to how to design a character in accordance to the script of making a good animation film. This was done by organizing a Five day from 16th – 22nd February ‘10 workshop on Character Design and Concept Art by Mr. Ritabrata Joardar.

Mr Ritabrata Joardar was previously with Greengold Animation as Animation Supervisor and Pre Production Artist for Krishna and Chota Bheem. He also worked as a lead Character Designer in UTV Motion Pictures and Prime Focus. He also worked as pre production artist for other studios like Mel and Red Chillies.

There were 20 students who participated in this workshop. This was done by organizing a test for all students and out of which only best twenty were selected.

Being a five day workshop the main aim was to teach the students as to how to create the character after getting the script.

Day1: The first day students were taught that how essential to make notes for that character and for that there has to be a detailed and a very strong script.

Day 2: The second day involved as to how to develop the character in accordance to the script. For that there has to be some amount of Research and Development too. Some important references are required to be taken and how we should do the Doodling of the script. It was very interactive workshop and students had to go through a lot of brainstorming sessions. The next step would involve as to how to scribble the character and how to come into details from various stages to the final character

Day 3: This involved how to make turn around of that character and also the expressions and different gestures of that character. The students were asked to create the expressions chart which involved portraying of different gestures like lip movement.

Day 4: The fourth day was to teach the student of Concept Art. The students had to create an image out of their imagination. Students were asked to create different images according to their script.

Day 5: The final day consisted of how to paint the character or layout digitally. Students had to finalize and complete their characters on the final day.

This being an interactive workshop, students participated with full enthusiasm. They got a flavor as to how the pre production work is done in the animation industry under the guidance of an expert from the same field.

Creative Minds and Creative Guru 2010

2010-02-18T03:50:00.000-08:00

A step was taken towards focusing and improvising the professional skills of the students which are required in today’s animation industry by Aptech Limited. This was done by a competition called Creative Minds 2010 which was held on Saturday 6th February 2010 at Vidya Mandir. All centers of the eastern zone participated in this competition which was held on a grand scale.

There were various categories for the competition and students had to follow certain guidelines for it. The categories were as follows – 2D Cartooning, 3D Modeling, Stop Motion Animation, 2D Short Film and 3D Short Film .Most of the entries were from arena Animation Chowringhee.

The works of the students were evaluated by a prestigious jury which comprised of PROF. R. L. MISTRY (ex-NID)Consultant-Communication Design and Visiting faculty-Animation and Graphics , Mr. Sekhar Mukherjee is presently the Senior Associate Faculty & Coordinator of Animation Film Design at NID , MR. YUNUS BUKHARI – VFX Supervisor & Creative Director and Founder, Artery Animation & Fx, Mumbai , Ranjit Singh (Tony) Co-promoter and present Honorary Secretary of The Animation Society of India – TASI and BITHIN DAS Creative Head of Sahara Samay.
There was huge student participation from our centre and most of the students gathered there to cheer their fellow mates whose works were selected for the competition. Around Nine entries were selected for the 2D Cartooning category, four for the 3D Modeling Category, Two for the stop Motion Category, Three for 2D Short Film and Two for 3D Short Film which was the highest from any other centre.

Mr. Shekhar Mukherjee appreciated the work of our student Sweta Jaiswal which was categorized undr Stop Motion Animation called Divinity, The Hope Of Life. All the Jury members pleased to see the 2D Short Film – Super Hero by Amrit Tigga , Sampa Kundu , Arindam Mondal and Sk Abul Fazl . there was huge appreciation in the crowd when the film was shown during the programme.

We are proud to announce that our student Anupam Sardar was awarded as the 1st Runner Up of the 3D Modeling category and in the 2nd Runner Up for 3D Short Film was awarded to the film called Reflection by Anupam Sardar , Soumendranath Patra , Rajib Pal and Sweta Roy Chowdhury.

This event was followed by Faculty Competition of the Eastern zone called Creative Guru 2010. This was organized for the 1st time. The jury comprised of R. L. MISTRY (ex-NID) Consultant-Communication Design and Visiting faculty-Animation and Graphics, Mr. Sekhar Mukherjee is presently the Senior Associate Faculty & Coordinator of Animation Film Design at NID, MR. YUNUS BUKHARI – VFX Supervisor & Creative Director and Founder, Artery Animation & Fx, Mumbai.
We are proud to announce that we made a clen sweep by winning both the awards of the Faculty Short Film. Mr Indranil Ghosh’s Docomo was the Winner of the Best Short Film and Mr Indranil Ghosh and Mr Biplab Dey Utsab was 1st Runner Up in this category.

By participating and winning Creative Minds and Creative Guru we aim at enhancing the student and faculty skills for today’s animation industry. We would continue to participate in such competitions and improve the quality even more.

WORKSHOP ON ADVERTISING AND COMMUNICATION

2009-12-23T03:46:00.000-08:00

Ideas are more important than learning the tools in software. A good advertisement can only be created with innovative ideas. This was the primary topic for the workshop held on 19th December 09 at the Conference room of Academy of Fine Arts. This workshop was conducted by the famous advertising professional - Mr. Arthur Cardozo.

The event witnessed huge crowd of students to attend and participate in interactive workshop which focused on brainstorming of the students. To become an advertising professional one has to portray creativity, appeal factor, idea generation skills, innovative thinking capability, zeal to present, sell a point and last but not the least, to perform as a team member.

According to Arthur, this workshop involved few brainstorming exercises.

LET’S PLAY! Because that is what this profession is about - Fun! – Arthur started. Everyone present in the room was asked to close their eyes for two minutes. After this they were asked to explain what they have visualized. The participants came up with interesting concepts and ideas.

Then the second process involved of creating a calendar with a creative caricature. Students got very innovative ideas and we got some impressive outputs from the students.

Arthur also emphasized that one cannot define creativity. It is right brain dominant and it totally depends on one’s perception. There are certain steps involved in creating an ad. They are:

• Ideation – Simple, easy to communicate and differential thinking.
• Execution – clear imagination, resource and no compromise.
• Ambient Media – finding the touch point and innovative and creative devices.

Arthur showcased some interesting international advertisements which involved exceptional creative concepts. To sum up he gave the students ten ideas to boost their creativity. These were – listening to music, brainstorming, taking notes, referring dictionary, defining problem, to take walks while thinking, avoid television, avoid drugs, be yourself, reading and finally exercise your brain.

The session concluded with the prize distribution for the ‘Arenite of the Month’ and the ‘Academic performer of the month’. The ‘Arenite of the Month’ for November ’09 was bagged by Mr. Sandip Routh. The ‘Academic performer of the Month’ for November’09 was awarded to Rajarshi Mukherjee, Anwesh Banerjee and Debanjan Mitra. The closing speech was elated by Mr. A. D Singh, our Centre Head, during which he emphasized on participation in contests by thinking without the outcome. According to him, participation makes individual assess his own standard of work and gives an insight to an individual to improve on their faults.

Post Editorial Coverage of Arena Chowringhee Interface Awards 09

2009-12-23T03:35:00.000-08:00

Year 2009 once again saw Arena Animation Chowringhee showcasing the creative talents of their students at Vidya Mandir on 21st November in presence of the eminent guests such as Mr.Prosenjit Ganguly, Mr.Sarbajit Sen and Mr.Arthur Cardozo from the animation fraternity.

Mr Prosenjit Ganguly- an independent animation design professional, an alumnus and former member of the faculty of National Institute of Design, Ahmadabad inspired the budding animators by speaking about the meaning, the process and the stages of animation development. He spoke about the importance of story, research, concept and the visualization that goes behind making an animation film.He also illustrated how passion as an ingredient can act as a catalyst in the process that translates ones thoughts and ideas into the output of animation. He encouraged parents to urge their children to initiate the process of telling stories in order to improve their skills.

Mr. Sarabjit Sen , a cartoonist grown up in the city of Kolkata having an unmistakable Indian flavor of his comic strips, cartoons, illustrations and even children’s books spoke briefly on the subject of graphic novels and complimented the students for their effort and their hard work. The objective of bringing out the excellence from the budding animators has been the exclusive culture of Arena Animation Chowringhee under the guidance and competent leadership of Mr.A.D.Singh.

The program which followed drew a lot of appreciation from the audience started with a series of cultural events comprising of the inaugural Rabindra Sangeet followed by dance recital-Saraswati Vandana.

Speaking on the occasion the Center Director Mr. A.D.Singh said : “It is here in this city when we started in 1997and since then we have grown by leaps and bounds and this has been only possible with the response of the creative people of Kolkata. Our center has been nominated for awards and accolades not only within India but also internationally. Recently three of our students have been selected as the winning team to represent India in the final competition of the Panorama Asia Pacific Animation Design Challenge 2009 sponsored by Autodesk to be held in Hongkong from 10th -15th Dec 2009 for their short film titled “Save the World”. This year we have added 3 major feathers to our cap -: firstly by launching the B.Sc degree in Animation in association with MS University. Secondly we have become an Adobe certified testing center whereby students can become Adobe certified in different technologies and thirdly we are in the process of expanding from a 5000 sq ft to a 10000 sq foot capacity to accommodate their even increasing capacity of more than 800 students.”

The Interface Awards was based on a series of competitions which were held in the centre. The students have worked extremely hard and to submit their entries. The various categories were as follows: 2D Illustration Art , 3D Illustration Art , Graphic Novel, Public Service Announcement (PSA) and Website Designing. The judges for these categories were Mr. Yunus Bukhari – Visual Effects Producer, Artery & SFX, Mr. Sanjay Pandey– a film maker and Mr. Puneet Sharma – Technical Advisor - Aptech Arena

The event also had the short film competition called Chalochobbi Awards which has a Viewer’s Choice Award. The results were as follows:

Winner was Super Hero by Amrit Tigga , Sampa Kundu , Arindam Mondal and Sk Abul Fazal.
First Runner Up were: Rikshawala by Sayani Majunder , Saheli Bakshi and Deepika Tamang

Along with the Award ceremony there were a lot of cultural events for which the students had practiced a lot to put up an excellent show. It once again established a great team spirit and togetherness which yield a high degree of efficiency and productivity which again proves that Arena Chowringhee has created a firm foothold in this highly competitive animation education industry.

A 5-Day Workshop by Mr.Prosenjit Ganguly or PJ

2009-08-12T05:41:00.000-07:00

It was a workshop taken by none other than Mr.Prosenjit Ganguly.It was a five day affair at the centre where in 30 students had participated. This seminar was worth to be a part of. Not only the students took back technical knowledge with them but they were also enriched with professionalism,positive attitude which happens to be the main criteria behind being successful in any existing industry.

Before starting the workshop he had divided the batch into 11 groups which consisted of students from the DAE and AAASP course.They had 5 DAE groups and 6 AAASP groups.

Day 1- PJ started with an Introductory speech where in he mentioned about how to make good films. This was followed by films which were showed to students like Oktapody and Overtime. Thereafter he spoke about pitching, Criterias on pitching, the preparations made or taken for pitching.

We had students who pitched in to give their inputs on the concepts of pitching.
Finally he concluded by merging all inputs and modifying their pitching.

After discussing about pitching, PJ spoke about thumbnailing. He showed them how to thumbnail stories. He adviced the students to thumbnail their thoughts. Hence the first step of thumbnailing was done.

He also touched the basics of character definition.

Day 2- The second day started with Sketching sessions. According to him there should be 15 mins of sketching practice in every class.

Then he was the model himself for Gesture Sketching. He spoke about the importance of Gesture Sketching, the methods of Gesture Sketching.

He spoke about the Making of Oktapody, Pirates.

He made correction and modified the thumbnailing and character definition.

Day 3- The third day also started with sketching, followed by thumbnailing and character making.

PJ then discussed different form of Arts. He asked students to make treatment sheets.
He introduced stylization to the students which was followed by screening of 2D and 3D films.

All this was followed by initialization of storyboarding where in PJ himself rectified for students individually on the board.

Day 4- Sketching was the first thing they started on the fourth day which was followed by showing different stylization by him. He then discussed how to fix your own stylization. They were made to use raw materials to make their treatment sheet. After thumbnailing and character designing the students started with their storyboarding.

Day 5- On the fifth day we had the seminar on Film Making in Academy of Fine Arts after which those 30 students went back to the centre to finish their incomplete work.On the last day PJ gave his last bit of suggestions to the students to complete their films.
In all there were 11 films in progress by the students. The faculty members were asked to overview their works and once completed these films would be sent to Mr.Prosenjit Ganguly.

Hence this was what covered in the 5 day workshop that he had with the students.
We are confident that the students graduating from this workshop would definitely be enriched with knowledge different from the rest. We wish them the very best in future and hope their films come out in flying colours.

Seminar by the one and only Prosenjit Ganguly.

2009-08-10T03:43:00.000-07:00

The Seminar on the 7th of August was one of its kind as we all know the main attraction of it was none other than Mr. Proshenjit Ganguli or rather PJ as he is better known. He is a man who basically needs no introduction-an independent film-maker, a former Director of Special Projects-The Toonz Animation Trivandrum and a National Institute of Design alumnus along with being a former member of faculty.

It was an honour and privilege to be able to host this seminar which was on Animation and Film Making taking a queue from the last seminar in St. Xavier’s Auditorium which turned out to be a grand success and we were equally confident that this seminar would also follow the same footsteps and so it did.

We had basically divided the Seminar into three parts. We declared the morning open by a warm welcome to the students followed by the first part of the event-the screening of the Chalochhobi I films. We had 8 films in all to be screened against which only one was awarded the best Viewers Choice Awards. The students were distributed voting forms and made to vote after all 8 films were screened. The maximum number of votes went to a film called Chalochhobi made by our DAE students Sanchari Chatterji and Somen Chatterjee. After the voting the students dropped their votes in the ballot box which in turn was emptied and the counting started.

During this period we moved on to our next and the main attraction of the seminar. Mr Proshenjit Ganguli took over. It was really a pleasure hearing him for the next 2 hrs at a stretch. There was pin drop silence in the hall. He had no materials, no laptop, and no slides to show to the students. He only had his knowledge, his experience to share with us. His Gift of The Gab alarmed the student’s majorly. He had his own style to get the right things across to the students. He spoke on different aspects on Film Making, What it takes to be a successful Film-Maker, the journey, the efforts, the hard-work, the love for the job.
The students were highly motivated, inspired by the whole seminar. They went back on a good note.

After his session, we moved on to the awards giving ceremony, where Mr A.D.Singh and Mr.Proshenjit Ganguli gave away the awards and certificates for the Chalochhobi I and the Rizwanur Rahman Creative Awards.

The event ended on a very positive note.

We take pride in being one of the leading Animation Institutes and we sincerely hope that our students will continue to excel in their chosen field of work and carry forward our flag always.

The Seminar on the launching of the InterFace Competion

2009-07-23T23:55:00.000-07:00

7th July 2009
2.00pm-5.00pm

The InterFace and Cholochhobi Awards 2009 of Arena Animation Chowringhee is aimed at encouraging each and every student to come forth and participate in order to project their best efforts in the fields of Multimedia and Animation. The essence, through speech and visuals, will be to bring to te forefront the ability of the students and advising them to use the competition as a platform to hone their skills and gain in confidence.

One of the main purposes of any competition is not only winning but also the spirit of participation. This was amply displayed in the Seminar on the launching of the Interface Competition through various aspects.

The Seminar as we all know was held in St.Xavier’s Auditorium in Park Street,
, Kolkata.
It started at 2.00pm in the afternoon and lasted till 5.00pm in the evening.
We had over 250 students attending the Seminar in spite of the fact that the weather was going against the event.

We reached the venue by 12.30pm to get things organized in order to be bang on time. However, we had students as volunteers to manage the hall in time of entry.

We also had a registration desk, just outside the hall where we got the students to register their names before entering.The Registration desk was very well managed by our own Academics in Charge-Mrs. Shalu Kaur and our Librarian Mrs. Sumita Dutta.

The event started at 2.15pm sharp. The afternoon was declared open by our Centre Head-Director Mr. A. D. Singh who briefed the students of the competition and their categories. Needless to say that the students were hugely motivated by his opening speech and their interest and curiosity rose to a different level to know more about the forthcoming competition.

We had 5 categories to introduce in the first half. These were 2D Illustration, Graphic Novels, Website Designing, 3D Illustration and PSA. Our respected faculties were asked to come and give presentations of each category to help the students to understand them better.

We had a 15 mins break in between which was covered by a round of question answer round conducted by one of our respected faculty.

Followed were the next part of the Seminar which was the Cholochhobi 2nd Edition. Here the students were shown films by the faculties.

The students were briefed about the entire procedure of taking part in the competition which would start from the month of July and continue till November.

The event was a major success and the efforts put in by one and all were appreciated by all students. This event was first of its kind organized in this manner by Arena Animation Chowringhee.

We, Arena Animation wish each of our students the very best for this mega competition. Hope each one of them come out with flying colors.

Pitching and Film Making

2009-04-16T04:53:00.000-07:00

What is A Film? For a film : we require a story – it can be defined as any sequence of events with a beginning, middle, and an end makes up a story, but it would not be a very interesting story unless it had a dramatic twist of some sort so the end could not be anticipated. If it is sad, then the story is a tragedy. If it is happy then the story is a comedy. A 'dramatic twist' is a point where the storyline takes an unexpected turn, and the reader is not sure what is going to happen next.
The workshop aimed on giving a professional flavor to the students on the Pre production of Film Making ? Our session was conducted by eminent animation mentors who gave in their experience on Film Making. This workshop was divided into two sessions – Story and Concept and Pitching. It was held on 4th and 10th April 2009 respectively, in the conference Room of Academy of Fine Arts .

To begin with, it was Mr. Biplab Chandra first showcased some 2D short films. He explained as to what is a story. As explained earlier the story should have a beginning, middle and an end. He explained the concept with the examples and also with a simple diagrammatic structure.

Storyline 1
I was about to make a cup of tea when I realised I had run out of milk. Still being in my dressing gown, I could not go out to buy any, so I went to my neighbour in the next apartment and knocked on the door. He came and gave me some milk. I returned and had a cup of tea.

This is a story, but not a very interesting one. It has a beginning with the objective of my wanting a cup of tea. It has a slight dramatic turn in the middle when I discover I have no milk and have to take action to resolve it. It ends when I get the milk, and then make my tea.

Storyline 2
I was about to make a cup of tea when I realised I had run out of milk. Still being in my dressing gown, I could not go out to buy any, so I went to my neighbour in the next apartment and knocked on the door. I could hear violent noises in the apartment, but no one came. I knocked again. A total stranger opened the door. He asked me abruptly what I wanted, I asked if my neighbour was in, and that I had run out of milk .The stranger said my friend had gone away and that he was looking after the flat, and that he didn't have any milk. He then slammed the door.
This story creates another line of thought. It has the same beginning of my wanting a cup of tea. It has the same twist where I have to go to my neighbor to get some milk, but there is a new dramatic turn when the stranger comes to the door and acts in an unfriendly way. The story cannot end there. It would not be satisfying to say "I then went to another neighbor and got some milk" because the reader is more interested in who the stranger was.

The story line can be developed visually:

This diagram simply tells you that the situation needs to be resolved, and that action has to be taken to resolve it. But there is a 'Decision' stage in between the Situation and the Action.

The 'Decision' stage is very important, as there may be various options that are available, and they come before the decision to take action. The diagram can now be expanded.

So, the story starts out with the objective my wanting to get some milk, but then the objective changes to my wanting to find out what happened to my neighbour. A good story has many dramatic twists and turns, and often has 'counterpoint' stories going on at the same time.
The storyline could end with borrowing milk from my neighbour, but as there seems to be something odd going on, the storyline changes and becomes:

The 'end action' of the first sequence becomes the starting situation of the second sequence.

Similarly Mr Biplab Chandra also explained the classic story structure which begins with the plot. What do we mean by Plot? Simply, plot is WHAT HAPPENS in a short story, novel, play or film. No more, no less. It isn't description or dialogue, and it certainly isn't theme. In the best stories, plot grows organically out of character, rather than being imposed from above. Mr. Biplab pointed out how writers could develop the plot – as pointed out by Anne Lamott ('Bird by Bird,' 'Operating Instructions') created a mnemonic device to help writers remember how to write plots that work:

Action, Background, Conflict, Development and End. Mr Dhurobojyoti Chatterjee also contributed in this workshop. His area dealt with the interesting characters that are required to enhance the story. The characters in the story play a very significant role. The characters should also be created in such a manner one look at them can actually describe their inner self.

He showed us a lot of examples from movies like Lion King, Madagascar and many more.
The workshop was highly interactive and we could see the interest within the students. Certain scenes from good animation films were showcased to explain the concept of a good story and plot.

The second session of the workshop was based on Pitching. Pitching is a very important part before we begin with the production. It involves telling of the story in a convincing tone within a specified time period. Its as if one is selling the story to the client. Once the narration is over the narrator cannot argue defend his or herself while taking suggestions from the client.
This was a new experience for the students and definitely our aim was to give the students a professional flavor of the animation industry.

The pitching session was judged by our eminent panel of judges which included an eminent comic strip artist Mr Sarabjit , Mr Sumit Ghosh along with the 2D and 3D mentors and also the fellow students.
The session turned out to be extremely exciting and vibrant when the students pitched their story and also took suggestions from the Judges.
Eventually we completed with the Pre production part of Film Making. It was an important step towards giving a professional flavor of an Animation Film Making.
The workshop concluded with the prize distribution of Arenite and Academic Performer for the Month of February and March. 09. Student: Arunava Roy Chowdhury and Subhamoy Mukherjee were awarded as the Arenite of the month for February and March respectively. Rajib Pal and Soumendranth Patra was awarded as academic performer for the month of February and March respectively

Arthur’s Advertising Adda

2009-04-07T05:35:00.000-07:00

Concept based knowledge is more important than the tool based knowledge . Everyone is creative but the creativity needs to be enhanced. These were the main criteria for our workshop which was held on Saturday 7th March 09 at the Conference Room of Academy of Fine Arts. This workshop was conducted by a very famous Advertising Professional Mr Arthur Cardozo. We also had two guest speakers with us Mr Sudarshan Ray and Mr Arjun Mukherjee who eminent creative directors.

It was an extremely interactive session. Mr Sudarshan talked about diffenent kind of Advertisements. He asserted on the fact that before we think of creating any ad we ahould first understand the product and its potential customers. There were number of examples given like for Tripti Mustard Oil, Lux beauty soap and many more . He also pointed out if one wants to create an ad before he starts working on the computer he has to first work on paper.

Mr Arjun Mukherjee emphasized on the idea and meaning behind any advertisement. He said it is essential to create a meaning behind an ad so that our potential customers can relate to it. Some of his works were displayed which was appreciated by all.

Being an interactive session Arthur Cardozo made the students do some brainstorming exercises. Everyone present in the room was told to close their eyes for two minutes. After this they were asked to explain as to what they had visualized. We got very interesting answers. The entire atmosphere lightened up with the cheers of students when Arthur asked them to change their seats.

Arthur also emphasized that one cannot define creativity. It is right brain dominant and it totally depends on ones perception. What you perceive and what others perceive. There are certain steps involved in creating an ad. They are – Ideation – Simple, easy to communicate and differential thinking. Execution – clear imagination, resource and no compromise. Ambient Media – finding the touch point and innovative and creative devices.

Arthur showed some good international advertisements which were had involved good creative concept. To sum up he gave the students ten ideas to boost your creativity.
These steps were – listen to music , brainstorm , always carry notebooks, if we are stuck for an idea open the dictionary, define your problem , if you cannot think go for a walk, don’t watch television , don’t do drugs – be yourself, read as much as you can and finally exercise your brain. .

This session involved lot thinking and how one can enhance an individual’s creativity.

The session ended with the prize distribution for the Arenite of the Month and the Academic Performer for the month. The Arenite of the Month was given to Anil Kumar for the month of December and Bitan De for the month of January 09. The Academic Performer of the Month was awarded to Varsha Jain for December 08 and Amisha Verma for January 09. The closing speech was given by Mr . A. D Singh , our Centre Head, in which he emphasized on participation in contests without thinking of the outcome. According to him participation makes individual asses his standard of work and gives an insight to an individual to improve on the faults.

Art Attack with Shibika

2008-12-29T01:33:00.000-08:00

How to work in teams and showcase an individual’s creativity was taken into consideration in one of our most interactive session Art Attack. The objective of the workshop focused on understanding the mindset of the potential customer and then producing the right kind of creatives that are required for the publicity. Understanding the potential customer and enhancement of ones creativity was the objective of the workshop. It was held in Conference Room of Academy of Fine Arts on 13th December, 2008.

This workshop was conducted by an eminent Communication Designer who was done her masters in design from IIT Kanpur. She has worked as Graphic designer, Interaction design and Ethnography in Elephant design,Pune ,Oracle India Bangalore, Honeywell Technology Solutions Bangalore , ITC Infotech ,Kolkata Mrs Shibika Chaudhury.Accompanying Mrs Shibika Chaudhury was Mr Anindya Kashta who is a Product Designer and has done his Master of Design (Product Design) from IIT Kanpur He has worked in McCann-Erickson India Ltd ,Hawkins India Ltd ,Jayana Packaging ,ITC Kolkata.

The attack on creativity began by dividing the students into groups from the very beginning of the workshop .Students were divided into groups of ten. They were told to think about a product. After deciding about the product they were to decide the name of the company.

At first, students found it easy to think of a product and decide the company name. but things became more streamlined when the students were asked to decide the advantages and the services that the company is providing to its potential customer. That was not it, the next step was to design a logo appropriately matching with the profile of the company.

It was brainstorming task for the students. What should be the design of the logo? What kind of colors are to be used? Shibika and Anindya were giving constant advice to the teams as what color should be chosen and why? What is its significance? Next was to design a poster for the company. Students were to complete the task within a stipulated time.

Shibika and Anindya ultimately asked the teams to send in their representatives and to give a presentation regarding their product, the advantages, the logo of the company and its significance. Students had come up with excellent ideas. It became difficult to differentiate as to who was the best. The explanations were appropriate.
The ambience was full of excitement when one of the groups was declared as winner. Among such creative students it became very difficult to choose the best.

Mr. A.D.Singh, Centre Head, Arena Animation Chowringhee stressed upon exercise that was conducted by Shibika and Anindya. He also emphasized on participating on more brainstorming contest in which one can understand its product and can create appropriate graphics to represent a company. In the closing ceremony, awards have been handed over to the students who have achieved excellence in Academics. The Arenite of the Month was Sweta Jaiwal and Best Academic Performer Award went to Kaushik Dutta.

Arena Interface 2008

2008-11-22T02:53:00.000-08:00

The Annual Interface Awards 2008 hosted by Arena Animation – Chowringhee was held on 15^th November,2008 amongst much fanfare, pomp and festivities. The event had been designed keeping in mind the dual purpose of harnessing the best of talents in each of the students and at the same time generating widespread interest in the animation industry.

The God of all Awards began with the lighting of the diya by the chief guest Mrs Jaya Seal Ghosh (famous actress, dancer and wife of percussionist Mr Bickram Ghosh)

Then rolled on the award ceremony seasoned with an amazing dance and song performances, fashion show sequences and skits. The students had put in months of hard work and dedication to put up a wonderful show.

Moments had become very emotional during the award ceremony when the prize winners were given prizes from their parents and guardians itself. The true spirit of interface could be felt when there was a loud cheering in the audience for their friends and fellow mates who had won the award and even for those who were performing.

In all there were 10 contests, the winners of which were :

Graphics

Restoring History –
WINNER : Akash Mukherjee, 1^St Runner Up : Megha N.Koya., 2^nd Runner Up : Priyanka Jaiswal

Meri Pehechaan -
WINNER : Anuja Banthia, 1^St Runner Up : Snehasish Bhowmick , 2^nd Runner Up :Debraj Nandi

Bijoyar Misthi Mukh -
WINNER : Anwesh Banerjee, 1^St Runner Up : Debmallya Das, 2^nd Runner Up Bivash Parbat

3D Modeling
Banao Apna Hero -

WINNER : Robel Kanti Deb, 1^St Runner Up : Tapabrata Mondal, 2^nd Runner Up Kamtre Sumer.

Audio - Video

Jhalak Dikhla Jaa -
WINNER : Akash Mukherjee 2^nd Runner Up : Sandip Routh, 1^St Runner Up : Subhasish Goswami,

Break Ke Baad –
Winner : Ravans.

2D Cartooning

He, She And Chhotoo -
Winner :Chitrabhanu Banerjee, 1^St Runner Up : Tamal Chakraborty, 2^nd Runner Up : Pinak Pal.

3D Animation :

3D Environmental Show Reel
WINNER: Vikash Kr Singh and Kamlesh Kr Gupta, 1^ST RUNNER UP: Aranjit Saha, Arunabh Sen, Jayabrata Nath, R Kamtre Sumer , Robel Kanti Deb, Sweta Jaiswal, Sudeshna Guhathakurta, 2^ND RUNNER UP: Sawan Kr Gupta,Alok Kr Singh,Kushal Thakkar,Khan Md Zartab Khan.

Web Design

Rok Sako To Rok Lo -
Winner : Chandan Das, 1^St Runner Up Pratibha Sipani, and 2^ND RUNNER UP Subham Samanta

Hungry Kya? -
Winner : Pratibha Sipani, 1^St Runner Up Sanjana Kothari, 2^ND RUNNER UP Akash Mukherjee.

The MC for the show Ms. Gunjan Sinha (RJ – Radio Mirchi 98.3 fm ) spiced up the show with an animated performance and quiz shows for the audience. The venue, Vidya Mandir which has a sitting capacity of 738 seats was overfull before the show began and a lot of students had to stand or sit in the sidelines to watch the show proceedings.

The award ceremony was seasoned with an amazing dance performances and song performances by our very own students who had put in months of hard work and dedication to put up a wonderful show. Our student also got fashionable by putting up a fashion show with different sequences and not to forget our drama which was inspired by Mughal e Azam but in a most comical manner.

Students who had worked hard and had put in special effort were awarded with Rizwanur Rahman Special Award .

How could we forget our Arenites of the Month and the academic performer of the Month who have performed well all the year round? We felicitated them for their excellent performances in the field of academics and overall behavior. The candidates were awarded on particular month but we had to felicitate them on this grand platform. Even we acknowledged our judges who helped us in selecting the winners without partiality for anyone.

The most popular awards category included the award for Best Batch which these awards inculcate amongst the student a feeling of unity and a competitive spirit in order for them to perform better.

The first category is BEST BATCH OF 2008.

The criteria being a) Academic performance, b) Attendance and Regularity d) Behavior and Interaction with fellow students and team members. Best is always kept for the last and it was the award for Miss Arena and Mr Arena. This Category is based on Academics, Student’s involvement in the center’s activities and overall behavior. Our Miss Arena ward went to Miss Moumeeta Bhattacharya and Mr Arena to Sawan Kumar Gupta.

Moments had become very emotional during the award ceremony when the prize winners were given prizes from their parents and guardians itself. The true spirit of interface could be felt when there was a loud cheering in the audience for their friends and fellow mates who had won the award and even for those who were performing.

Our team members’ were acknowledged and were introduced to the audience. Immense cheering came from the student who were present in the audience which made us feel special and we realized to what extent these students love us and respect us.

Mr. A.D. Singh, Centrehead concluded by giving a vote of thanks to all the sponsors and promising to make the event a grander one in the coming years.

We began with the first award on graphics category like Meri Pehchan which was a logo making contest. Where the students were asked to create a logo of a certain given brands like networking, toy’s company or soft drinks brand . We had around more than 98 entries in this category. The other graphics category in which the contest was named as Bijoyar Mishti Mukh represented the festive season of Durga Puja where the students prepared a greeting card for Shubho Bijoya. Each student gave more than one entry moreover what were astonishing were the creative ideas that each one of them came up with. Restoring History was again where distorted images had to be rectified.

The 2D cartooning category was a lot more fun which was named as He, She and Chottu where students had to make characters of a family.

The audio – video category rocked the hall when nominations for Jhalak dikh la Ja were announced.where interesting movie trailer by editing existing movies. BREAK KE BAAD is the name of our next category. Here the students were asked to prepare an ad commercial like what you see on T.V. . The winner was a group called Ravans where the student had made an interesting trailor using images and sound nad was generated in public interest as the topic of their commercial was Aids.

The next category was web design and the name of the contest was Hungry Kya?? Here the students had to make an introductory page on a fictitious watch company. The other was ROK SAKO TO ROK LO where students had to make an introductory animation for fictitious watch company.

The 3D animation category was amazing since the 3D character that they had made in Banao Apna Hero just represented how innovative and creative the students could come up with. The 3D environmental showreel students had made wonderful walkthrough in 3D.

The award ceremony Our student also got fashionable by putting up a fashion show with different sequences and not to forget our drama which was inspired by Mughal e Azam but in a most comical manner.

Students who had worked hard and had put in special effort were awarded with Rizwanur Rahman Special Award .

The most popular awards category included the award for Best Batch which these awards inculcate amongst the student a feeling of unity and a competitive spirit in order for them to perform better.

The first category is BEST BATCH OF 2008.

The grand show came to an end with the Vote of Thanks to the Chief Guest, guest and parents who had attended the show. Our special thanks went to our sponsors – online media partner Animation Xpress Network. Our special gratitude went to Mr H.S Azad our centre Director, Mr A.D Singh our centre head and Mr Manmeet Singh for their immense support. Immense support and participation came from students and volunteers and team members who had made this show possible. We rounded up the show with the promise of being back with a grandeur show next year.

Avenues in Animation

2008-09-23T05:47:00.000-07:00

Avenues in animation – Approaches, preaprations and practices was the topic of our workshop which we were exploring. We learn animation but we do not to know the right path that has to be taken to be a successful Animator.

Our eminent speaker was Mr Puneet Sharma who is presently part of the Senior Technical Advisory Group at Arena Animation. He started his career in the Animation Industry as a Graphics Designer with Moving Picture Company, Delhi and has a professional experience of nearly 12 years working with TV Production houses, Web-portal Companies, Multimedia companies and leading Animation studios. He has worked on various domains of animation – web, multimedia, e-learning, architectural walkthroughs, social ad campaigns, animated ads (TVCs) & films (2D & 3D). His last assignment was with Zee Institute of Creative Arts (ZICA Studios) as Head of the Academy and Production.

Animation is used in various fields like television, movies, e learning and many more.
As Mr Puneet pointed out, that India would produce at least 2D animated films in the year 2008 -09. He pointed out that study of principles of Design and Composition is essential for becoming a successful animator. The study of posses of different creatures, their gestures, expressions and perspectives play a vital role before we start working on the software with tools.

To become an animator ones Approach and Preparation would include the principles of animation, study of stop motion animation, the story telling techniques, story boarding with the help of film language , study of acting for animation and identification of specialization and ones core strength.
One cannot become a professional animator until one does not know the correct method to practice. One must be a member of animation groups like TASI, ASIFA. Active participation in various seminars and workshop would enhance our knowledge. Reading of animation magazines and journals would give us an insight into the latest developments into the animation industry. Master classes and launches are also important.

Mr Puneet showcased various samples to explain the points for examples from certain animation films like Ice Age 2, short films from PIXAR and many more.

The workshop not only intended in just giving a presentation but it was an interactive session where the students could ask questions and could clarify their doubts, if any. For example one of them questioned about Background making in animation whereas another participant clarified their doubts on rigging for 3D.

Mr. A.D.Singh, Centre Head, Arena Animation Chowringhee stressed upon that participants should ask more and more questions because may be even a simple question can prove to be vital in future. He stressed on concepts being the most important to become an animator rather than tools of a software. Mr singh also pointed out that we wanted Arena Chowringhee students to be ‘Designers’ and not ‘Tailors’. The Arenite of the Month was Jai Shankar Singh and Best Academic Performer Award went toAstik Kumar. Special Awards for outstanding participation was given to Bivash Parbat and a Rizwanur Rahman Creative Award For 1st Semester was given to Sanjib Adhya of TTS 9-11 batch.

Art Attack

2008-09-04T06:17:00.000-07:00

The attack on an individual’s creativity was done our one of the most creative fun and learning session of ours entitled as Art Attack. Exploration and enhancement of ones creativity was our objective of this session which was held on 23rd August 08 in the Conference Room of Academy of Fine arts. The workshop was conducted by an eminent advertising professional who has many years of experience in advertising, also a cartoonist, theatre practioner and script writer Mr. Arthur Cardozo.

It aimed at giving an insight into creative conceptualization in terms of acquiring the Big Idea and Perceiving and Associating with the same.

It was a brainstorming and an interactive workshop where the students had to be participative and discover the creative potential within them. The first exercise involved closing ones eyes and to give a description as what they were viewing. Numerous interesting answers were given by the participants. The next task was to make an interesting advertisement on a face cream.

Certain interesting international advertisements were showcased for the participants to generate more creative ideas within them.

The ambience reached its peak when Arthur organized a small contest for the participants. They were given a task to make a poster on promoting literacy in India. Participants were divided into groups of nine. Participants got a chance to showcase their talent within a stipulated time. Some very interesting posters were submitted. Two groups were declared as winners.

Mr. A.D.Singh, Centre Head, Arena Animation Chowringhee stressed upon the role of moving from the tool based(software) training towards concepts training(design concepts, visualization, pre production)while pointing towards the role of the Faculty Members as Mentors, to help students recognize their inherent talents, and motivate them to bring their talent in front with proper application. In the closing ceremony, awards have been handed over to the students who have achieved excellence in Academics. Mr singh also pointed out that we wanted Arena Chowringhee students to be ‘Designers’ and not ‘Tailors’. The Arenite of the Month was Ayush Agarwal and Best Academic Performer Award went to Debaleena Dutta. Special Awards for outstanding participation was given to Alokananda Basu and a Special Award for excellence in 2D storyboarding was given to Sujay Dubey.

ANIMATION-The Making

2008-07-23T06:39:00.001-07:00

Time and space play a critical role in Animation. Animation Types -and making was what we were exploring on 19th July 08 in the Conference Room of Academy Of Fine Arts. It was divided into two sections 2D & 3D being headed by persons who have excelled in their respective areas- Mr Jayanta Roy Chowdhury, Mr Biplab Chandra , Mr. Arup Guha , & Mr. Indranil Ghosh.

The purpose of the seminar was to give a vivid picture to the students about the usefulness of sketching in developing of ideas & critical analysis of movies where certain principles are getting followed by animators. Moreover, it focuses on developing how a person should think in making animation films.

Certain exclusive samples were displayed to explain the concept. Fascinating pencil sketches of Young Tarzan, Timon, and Jungle Book Junior and movie clips of The Popeye Show were showcased with explanations.
The charm was such that one would be glued to their seats to know the final outcome of the whole making of the character.

Heading from 2D animation our expertise went on to enhance the audience with the 3D animation knowledge. The points of the day were the uses of motion capture devices, concept of digital double character and compositing digital double background. Outstanding samples from the Making of King Kong in WETA Animation Studio were showcased along with vivid explanations.

The making of 3D characters or films would make one feel as if life was pumped into these so called Larger than Life characters.The workshop was concluded by focusing on the kind of production pipeline that is being followed in 2D and 3d animation studios during the film making. The different stages of pre-production, production and post production were also explained with examples to clear the doubts of students.

Mr. A.D.Singh, Centre Head, Arena Animation Chowringhee stressed upon the role of moving from the tool based(software) training towards concepts training(design concepts, visualization, pre production)while pointing towards the role of the Faculty Members as Mentors, to help students recognize their inherent talents, and motivate them to bring their talent in front with proper application. In the closing ceremony, awards have been handed over to the students who have achieved excellence in Academics. The Arenite of the Month was Abhinandan Kumar and Best Academic Performer Award went to Achintya Kumar Nandi.

Magic with 2D

2008-06-25T12:04:00.000-07:00

What is Creativity? Is it something cherished only by selected few geniuses? Or do we all posses it? Where does Creativity stand in today’s Techno World? As we all know, they are the elements from two separate World, i.e., Creativity and Technology – Art and Science. Ruled by separate sections (Hemisphere) of our Brain – Right: Arts, Left: Science. Is there an effective combination and communication possible to enhance our everyday life through mixture of these two elements?

These were the Questions went under scanner. All these were thoroughly scrutinized, investigated and analyzed in the Conference that was held in Academy of Fine Arts Conference Room on Saturday, 23rd June, 2008. A genuine attempt was made to answer these Questions, by the Students and Faculties of Arena Animation Chowringhee Centre, with the help of an interesting topic - “Magic of 2D: Mingling of Creative Visualization with Adobe Flash Technology to Simulate a Breathtaking World of Rich Media Application.” Ms. Sudeepa Ghosh, Mr. Soumyajit Banerjee, Mr. Sudip Banerjee, Mentor and Faculty Members of Arena Animation Chowringhee, were the main speakers in the event. The main idea they tried to project and confirm was that we, the Designers, Animators, Graphic Artists, need to free our minds from too much dependency towards tools and software, and then we need to cultivate our inner instinct towards creativity and give it wings to take a flight.

There were three case studies, one from each Industry that employs 2D Technology to implement their Creative Outputs – Advertising, Internet, and Animation. The students were encouraged to participate in an interactive question answer session, where they got opportunity to clear all their doubts and achieved clarity on issues like 2D animation, it’s current Market in India, use of Actionscript in Flash Animation, etc. One ready-made example of an E-Project developed in Flash, had been showcased to provide a class-room perspective and knowledge.

Mr. A.D.Singh, Centre Head, Arena Animation Chowringhee, added the most value to the whole Conference with his closing speech. He stressed upon the role of Visualization, Creative Thinking, and Research while pointing towards the role of the Faculty Members as Mentors, to help students recognize their inherent talents, and motivate them to bring their talent in front with proper application.
In the closing ceremony, awards have been handed over to the students who have achieved excellence in Academics. Mr.Singh gave away the awards. Arenite of the Month was Pratibha Sipani and Best Academic Performer Award went to Subhashish Ghosh.
The Conference was not only proved to be a learning point for the Students, but, at the same time, generated huge excitement as they enjoyed watching three Animated Movies that were made mostly in Flash.