How to work in teams and showcase an individual’s creativity was taken into consideration in one of our most interactive session Art Attack. The objective of the workshop focused on understanding the mindset of the potential customer and then producing the right kind of creatives that are required for the publicity. Understanding the potential customer and enhancement of ones creativity was the objective of the workshop. It was held in Conference Room of Academy of Fine Arts on 13th December, 2008.This workshop was conducted by an eminent Communication Designer who was done her masters in design from IIT Kanpur. She has worked as Graphic designer, Interaction design and Ethnography in Elephant design,Pune ,Oracle India Bangalore, Honeywell Technology Solutions Bangalore , ITC Infotech ,Kolkata Mrs Shibika Chaudhury.Accompanying Mrs Shibika Chaudhury was Mr Anindya Kashta who is a Product Designer and has done his Master of Design (Product Design) from IIT Kanpur He has worked in McCann-Erickson India Ltd ,Hawkins India Ltd ,Jayana Packaging ,ITC Kolkata.
The attack on creativity began by dividing the students into groups from the very beginning of the workshop .Students were divided into groups of ten. They were told to think about a product. After deciding about the product they were to decide the name of the company.
At first, students found it easy to think of a product and decide the company name. but things became more streamlined when the students were asked to decide the advantages and the services that the company is providing to its potential customer. That was not it, the next step was to design a logo appropriately matching with the profile of the company.
It was brainstorming task for the students. What should be the design of the logo? What kind of colors are to be used? Shibika and Anindya were giving constant advice to the teams as what color should be chosen and why? What is its significance? Next was to design a poster for the company. Students were to complete the task within a stipulated time.
Shibika and Anindya ultimately asked the teams to send in their representatives and to give a presentation regarding their product, the advantages, the logo of the company and its significance. Students had come up with excellent ideas. It became difficult to differentiate as to who was the best. The explanations were appropriate.
The ambience was full of excitement when one of the groups was declared as winner. Among such creative students it became very difficult to choose the best.
Mr. A.D.Singh, Centre Head, Arena Animation Chowringhee stressed upon exercise that was conducted by Shibika and Anindya. He also emphasized on participating on more brainstorming contest in which one can understand its product and can create appropriate graphics to represent a company. In the closing ceremony, awards have been handed over to the students who have achieved excellence in Academics. The Arenite of the Month was Sweta Jaiwal and Best Academic Performer Award went to Kaushik Dutta.
